Merchant operations needed a self-service model
Large merchants managing extensive inventories and multiple warehouses needed feed-based tools for products, availability, distribution, and order fulfillment. The existing white-label service relied on eBay assistance with configuration specifications and feed transformation.
Interaction and visual design within the redesign
I contributed to the Merchant Integration Platform UI redesign, collaborating with the product manager on concepts and detailed screens. The goal was to make the platform understandable and usable without the same level of manual assistance, for both smaller businesses and large merchants.
Setup tasks and ongoing operations, not scattered pages
The redesign organized fragmented navigation into five clearly labeled sections. Getting Started made configuration, business policies, and feed uploads visible as a set of tasks.
Flexible onboarding with visible progress
The previous sequential setup showed signs of users dropping off mid-flow. The proposed guided-task pattern let merchants complete sections at their own pace while retaining orientation. The homepage also needed to explain the platform’s value simply.
A consistent structure for feed management
The design extended the navigation model across upload and download management, product feeds, advanced options, reports, and settings.
Make operational states and setup actionable
Grayscale concepts supported discussion with the product manager before detailed visual designs. The screens below preserve the original onboarding flow, separate from any claim about shipped performance.
Onboarding flow · 5 original visuals
A design direction for self-service merchant operations
The source material demonstrates a clearer navigation and onboarding approach. It does not establish a measured reduction in drop-off, operational effort, or adoption.
One product model across setup and ongoing use
The design brought setup progress and feed operations into a shared structure, making the proposed self-service experience concrete for product discussions.
Additional archive · admin flows and homepage explorations
Additional local source visuals. The admin flow was not displayed in the original published case study; these are archived design artifacts, not evidence of shipped features.
